Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This monochrome fashion portrait from the H&M Holiday 2024 Lookbook features a model wearing a crisp white collared shirt accented with elaborate crystal embellishments on the cuffs and long hanging drop earrings. Photographed by Carlos Garcia with art direction by Mimi Makela and fashion styling by Lisa Lindqwister, the image employs dramatic lighting against a neutral dark background. Hair by Yuji Okuda and makeup by Ignacio Alonso complete the refined aesthetic.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Pure White (70%)
Jet Black (30%)
Background
Black Seamless
Context
Lookbook
