H&M H&M Holiday 2024 Lookbook 2024

Description

This monochrome fashion image for the H&M Holiday 2024 Lookbook features a model captured full-length against a neutral studio backdrop. The model wears a voluminous dark textured faux fur jacket paired with dark tailored shorts and low heels. The lighting is soft and directional, creating gentle contrast across the subject and background. Photographed by Carlos Garcia with art direction by Mimi Makela, the campaign look combines clean studio framing with a moody, high-contrast aesthetic.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook