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Model in white tank top and black ruffled skirt against a grey studio backdrop

H&M H&M Holiday 2024 Lookbook 2024

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Description

This fashion editorial portrait from the H&M Holiday 2024 Lookbook features model Akon Changkou posing against a minimalist grey studio background. The subject wears a clean white tank top paired with a voluminous, layered black ruffled skirt. Lighting is soft and directional, creating gentle shadows that define the textured garments and form. The project was photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Pure White (30%)
Jet Black (70%)

Background

Grey Seamless

Context

Lookbook