Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This fashion editorial portrait from the H&M Holiday 2024 Lookbook features model Akon Changkou posing against a minimalist grey studio background. The subject wears a clean white tank top paired with a voluminous, layered black ruffled skirt. Lighting is soft and directional, creating gentle shadows that define the textured garments and form. The project was photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Pure White (30%)
Jet Black (70%)
Background
Grey Seamless
Context
Lookbook
