H&M H&M Holiday 2024 Lookbook 2024

Description

This black and white portrait for the H&M Holiday 2024 lookbook features a model with short, tousled hair glancing back over her shoulder toward the camera. She wears ornate statement earrings and a dark sleeveless top. The lighting is directional and moody, casting gentle shadows across her face and shoulder against a neutral grey studio background. Art direction by Mimi Makela and styling by Lisa Lindqwister complete the clean, high-contrast aesthetic.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook