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Brand
H&M
ProjectH&M Holiday 2024 Lookbook
Model wearing a black strapless outfit and fringe necklace against a plain grey backdrop in a studio setting.

H&M H&M Holiday 2024 Lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Yuji Okuda
Yuji OkudaHair Stylist
Ignacio Alonso
Ignacio AlonsoMakeup Artist
Rita Ornellas
Rita OrnellasCasting Director
Akon Changkou
Akon ChangkouModel
Quinn Mora
Quinn MoraModel

Tags

model in black outfitblack outfitfringe necklaceblack woman posingblack womanwoman posing

Description

This black and white fashion portrait from the H&M Holiday 2024 Lookbook features model Akon Changkou posing against a neutral studio backdrop. Photographed by Carlos Garcia with art direction by Mimi Makela, the model wears a dark strapless top and wide trousers complemented by a statement fringe necklace styled by Lisa Lindqwister. The lighting creates subtle contrast across the composition, highlighting the clean silhouette and minimalist aesthetic of the lookbook imagery.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (80%)
Silver (metallic) (20%)

Background

Grey Seamless

Context

Lookbook