Brand
ProjectH&M Holiday 2024 Lookbook

H&M H&M Holiday 2024 Lookbook 2024
Associated creatives
Tags
Description
This black-and-white fashion portrait features a model standing centrally against a neutral studio backdrop for the H&M Holiday 2024 Lookbook. The subject wears a structured black blazer, heavily textured embellished shorts, and dark shoes, accessorized with a long pendant necklace. The lighting is soft and directional, creating gentle contrast and soft shadows across the floor. Carlos Garcia captured the photograph, with fashion styling by Lisa Lindqwister and art direction by Mimi Makela.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (80%)
Silver (20%)
Background
Grey Seamless
Context
Lookbook
