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Brand
H&M
ProjectDistressed revival
Model Jake Hodder wearing a charcoal grey NYC t-shirt and baggy olive trousers against a bright white seamless background.

H&M Distressed revival 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Jake Hodder
Jake HodderModel

Tags

jake hodderwide leg cargo pantscargo pantswide leg pantscharcoal graphic t shirtgraphic t shirtcharcoal t shirttied sweatshirtblack chunky shoeswhite man standingman standing

Description

Photographed by Thomas Cooksey with styling by Daniil Kudryavtsev, model Jake Hodder poses for the H&M Distressed Revival project. He wears a charcoal grey short-sleeve t-shirt featuring subtle faded NYC typography, paired with loose-fitting olive green cargo trousers and chunky black footwear. A light khaki sweatshirt is wrapped around his waist, accentuating the casual streetwear silhouette. The full-length studio portrait is framed against a clean white seamless backdrop under soft, balanced studio lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Olive (40%)
Charcoal (30%)
Beige (20%)

Background

White Seamless, Residential Building

Context

Lookbook