H&M Distressed revival 2025

Description

Model Jake Hodder poses seated in front of a rich crimson studio backdrop for H&M's Distressed Revival campaign. He wears a washed red and black plaid button-up shirt layered over a white graphic tee and dark trousers. The shot is captured under soft directional lighting with his hands clasped forward and a direct gaze toward the camera. Photography by Thomas Cooksey with styling by Daniil Kudryavtsev.

Style

Vertical, Commercial, Warm

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Coloured Seamless

Context

Lookbook