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Brand
H&M
ProjectDistressed revival
Model Jake Hodder wearing an oversized light grey hooded sweatshirt against a solid deep red studio background.

H&M Distressed revival 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Jake Hodder
Jake HodderModel

Tags

jake hoddermodel jake hoddergrey hoodieoversized grey hoodielight grey sweatshirthooded sweatshirtman wearing grey hoodieman in hoodiemale model buzzcutmale model

Description

Model Jake Hodder looks back over his shoulder in a close profile shot for the H&M 'Distressed Revival' project, photographed by Thomas Cooksey with styling by Daniil Kudryavtsev. He wears a heavy light grey hooded sweatshirt with dropped shoulders against a seamless dark burgundy background. Soft directional lighting sculpts his facial features, short buzzcut, and the fleece texture of the oversized hoodie.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Light Grey (80%)

Background

Coloured Seamless

Context

Advertising Campaign