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Brand
H&M
ProjectDistressed revival
Model Jake Hodder wearing a red graphic t-shirt, plaid shirt tied at waist, and baggy grey jeans against a white backdrop.

H&M Distressed revival 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Jake Hodder
Jake HodderModel

Tags

jake hodderman in red t shirtman in baggy jeansred graphic t shirtred t shirtfaded red shirtwide leg grey jeansbaggy grey jeansgrey jeansplaid shirt tied at waistplaid flannel shirtchunky black shoesblack leather shoes

Description

Fashion model Jake Hodder poses standing against a clean white seamless studio backdrop for the H&M Distressed revival project. He wears a washed dark red short-sleeved crewneck t-shirt with a subtle graphic on the left chest, layered over a white undershirt hem. A faded red and black plaid flannel shirt is tied around his waist over loose, wide-leg washed grey denim jeans, completed with chunky black leather shoes. The composition is a full-length portrait styled by Daniil Kudryavtsev and photographed by Thomas Cooksey with soft, even studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Burgundy (40%)
Medium Grey (40%)
Jet Black (20%)

Background

White Seamless, Residential Building

Context

Lookbook