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  • ·H&M Distressed Revival Campaign with Jake Hodder
Brand
H&M
ProjectDistressed revival
Model Jake Hodder wearing a distressed charcoal hoodie with white script print against a rich burgundy studio background.

H&M Distressed revival 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Jake Hodder
Jake HodderModel

Tags

jake hodderman in charcoal hoodiecharcoal hoodiedistressed hoodiegraphic hoodiehoodie

Description

Model Jake Hodder is captured in a close-up portrait for H&M's Distressed Revival project, photographed by Thomas Cooksey and styled by Daniil Kudryavtsev. He wears a washed dark charcoal hooded sweatshirt featuring white graffiti-style lettering across the chest, layered over a white undergarment. Soft studio lighting highlights facial features and texture against a solid, deep burgundy seamless background.

Style

Vertical, Commercial, Moody

Techniques

Soft Light

Industries

High Street Fashion

Color

Charcoal (70%)

Background

Coloured Seamless

Context

Advertising Campaign