H&M Distressed revival 2025

Description

Model Jake Hodder poses in an off-white crewneck t-shirt detailed with distressed red and black brushstroke lettering reading across the chest. He wears dark oval wraparound sunglasses and smiles against a deep crimson red seamless studio backdrop. Captured by photographer Thomas Cooksey with fashion styling by Daniil Kudryavtsev for H&M's Distressed Revival project, the composition features even, diffused studio lighting.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Coloured Seamless

Context

Advertising Campaign