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Man wearing a red baseball cap and a plaid shirt against a plain white background for H&M

H&M Distressed revival 2025

About

This portrait features a male model styled in a plaid button-down shirt and a burgundy baseball cap against a clean white backdrop. Photographed by Thomas Cooksey for the H&M project Distressed revival, the composition uses soft lighting to highlight the textured fabrics and casual styling. The shot captures the subject from the chest up in a neutral pose, emphasizing the garment details and clean art direction.

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Background

White Seamless

Context

Advertising Campaign
Lookbook