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Brand
H&M
ProjectDistressed revival
Close-up of a model wearing a washed brown canvas jacket with visible seam stitching against a plain white background.

H&M Distressed revival 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Jake Hodder
Jake HodderModel

Tags

brown canvas jacketbrown jacketcanvas jacketdistressed brown jacketbrown workwear jacketworkwear jacketman in brown jacket

Description

A focused close-up captures model Jake Hodder wearing a washed brown twill jacket from the H&M Distressed Revival campaign. Photographed by Thomas Cooksey with styling by Daniil Kudryavtsev, the framing highlights the garment's textured collar, heavyweight weave, and reinforced shoulder seam construction. Soft, even studio lighting set against a clean white backdrop emphasizes the faded, vintage-inspired finish of the jacket.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Chocolate (80%)

Background

White Seamless

Context

Lookbook