H&M Distressed revival 2025

Description

Model Jake Hodder poses facing the camera wearing a washed red zip-up hooded sweatshirt with the hood pulled up over his buzz cut. Beneath the hoodie, he wears a faded red and dark plaid flannel shirt buttoned over a white undershirt. The shot is framed from the chest up against a plain white seamless studio background with even, soft light highlighting the fabric textures. The shoot was photographed by Thomas Cooksey with styling by Daniil Kudryavtsev for H&M's Distressed Revival project.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Lookbook