H&M Distressed revival 2025

Description

Fashion model Jake Hodder is captured by photographer Thomas Cooksey for H&M's 'Distressed Revival' project. Styled by Daniil Kudryavtsev, the model is seated on the floor against a solid deep red background while wearing an oversized charcoal grey crewneck sweatshirt layered over a white t-shirt and light-wash distressed denim jeans. The studio shot utilizes soft, diffused lighting that highlights the washed texture of the garments and creates a relaxed editorial tone.

Style

Editorial, Vertical, Moody, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Coloured Seamless

Context

Advertising Campaign