H&M Distressed revival 2025

Description

Model Jake Hodder poses against a seamless deep burgundy backdrop for H&M's 'Distressed revival' campaign. He wears a short-sleeved black crewneck top layered over a brown, white, and tan plaid button-up shirt paired with relaxed charcoal trousers. Captured by photographer Thomas Cooksey with styling by Daniil Kudryavtsev, the vertical portrait uses soft directional studio lighting to highlight texture and clean menswear silhouettes.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Coloured Seamless

Context

Lookbook