H&M Distressed revival 2025

About

This fashion editorial image for H&M's Distressed revival project was photographed by Thomas Cooksey with styling by Daniil Kudryavtsev and casting by Harley David. Model Jake Hodder stands against a seamless white background, adjusting the collar of an unbuttoned red plaid overshirt. Underneath, he wears a white graphic t-shirt paired with relaxed-fit black jeans and shiny black shoes. He wears dark sunglasses and maintains a direct pose facing the camera. The lighting is clean and even, highlighting the textures of the apparel.