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Brand
H&M
ProjectDistressed revival
Portrait of model Jake Hodder with a buzz cut wearing a dark collared zip jacket against a deep red backdrop.

H&M Distressed revival 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Jake Hodder
Jake HodderModel

Tags

jake hodderbuzz cut manbuzz cutblack zip jacketzip jacketcollared jacketman in jacket

Description

A close-up studio portrait of model Jake Hodder captured for the H&M Distressed Revival project. He faces the camera directly with a neutral, focused expression, sporting a cropped buzz cut. He wears a dark washed collared jacket featuring a prominent metal front zip pull. The lighting is soft and warm, casting gentle shadows across his features against a rich, uniform burgundy red seamless background.

Style

Vertical, Commercial, Warm, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-Black (50%)

Background

Coloured Seamless

Context

Advertising Campaign