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Brand
H&M
ProjectDistressed revival
Model Jake Hodder seated in a plaid flannel shirt, wide-leg black trousers, and a cap against a red studio backdrop.

H&M Distressed revival 2025

Associated creatives

Thomas Cooksey
Thomas CookseyPhotographer
Daniil Kudryavtsev
Daniil KudryavtsevFashion Editor/Stylist
Harley David
Harley DavidCasting Director
Jake Hodder
Jake HodderModel

Tags

jake hodderplaid flannel shirtplaid shirtflannel shirtoversized flannel shirtwide leg black trouserswide leg trousersblack trousersbeige baseball capbaseball cap

Description

Jake Hodder poses seated on a chrome chair frame against a deep red studio sweep for the H&M Distressed Revival project. He wears an oversized black and grey plaid button-down overshirt layered over a white crewneck, paired with relaxed wide-leg black trousers and heavy black footwear. The look is completed with a light beige baseball cap, styled by Daniil Kudryavtsev with casting by Harley David and captured under soft, focused studio illumination by photographer Thomas Cooksey.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Off-Black (60%)
Medium Grey (20%)
Beige (20%)

Background

Coloured Seamless

Context

Lookbook