H&M Distressed revival 2025

About

This portrait for the H&M project Distressed revival features a male model photographed by Thomas Cooksey with styling by Daniil Kudryavtsev. The subject stands against a solid dark red background, wearing a dark grey hooded sweatshirt over a white shirt and relaxed brown cargo pants. His hands are tucked into his pockets while he poses for the camera. The lighting is clean and direct, highlighting the textures of the apparel and footwear.