BrandGucci

Gucci Horsebit Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Model Hanni is featured in the Gucci Horsebit Summer 2024 ad campaign, photographed on a city street at night. She wears a black leather jacket over a white logo t-shirt and a monogram patterned skirt, accessorized with a brown leather crossbody handbag. The nighttime setting is illuminated by glowing neon storefront signs in the background, creating a moody and cinematic atmosphere. The shot is composed vertically with crisp lighting focused on the subject against the dark urban backdrop.
Style
Editorial, Vertical, Cinematic, Moody
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Chocolate (30%)
Pure White (20%)
Background
Street
Context
Advertising Campaign


