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BrandGucci
ProjectHorsebit Summer 2024 Ad Campaign
Model Hanni stretches arms upward wearing grey sweatshirt and patterned skirt with red handbag against city skyline

Gucci Horsebit Summer 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Rina Yang
Rina YangDirector
Tyrell Hampton
Tyrell HamptonPhotographer
Hanni
HanniModel
Francesca Burns
Francesca BurnsStylist
Thomas De Kluyver
Thomas De KluyverMakeup
“ETA” by NewJeans
“ETA” by NewJeans

Tags

woman stretchingwomanmodel hannihannigrey sweatshirtsweatshirtpatterned skirtskirtred handbagred shoulder baghandbagshoulder baghorsebit bag

Description

This image is part of the Gucci Horsebit Summer 2024 ad campaign, featuring model Hanni stretching her arms upward against a city rooftop background. She wears a grey sweatshirt, a patterned skirt, and a prominent red shoulder bag with metallic horsebit hardware. The natural lighting highlights the outdoor urban setting, with a clear sky above and a distant cityscape sprawling across the lower portion of the frame. The campaign was styled by Francesca Burns, with art direction by Riccardo Zanola and photography by Tyrell Hampton under Gucci Creative Director Sabato De Sarno.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (40%)
Burgundy (30%)
Camel (30%)

Background

Rooftop

Context

Advertising Campaign