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  • ·Gucci Horsebit Summer 2024 Ad Campaign featuring Hanni
BrandGucci
ProjectHorsebit Summer 2024 Ad Campaign
Hanni leaning against a corrugated metal wall holding a white Gucci Horsebit shoulder bag

Gucci Horsebit Summer 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Rina Yang
Rina YangDirector
Tyrell Hampton
Tyrell HamptonPhotographer
Hanni
HanniModel
Francesca Burns
Francesca BurnsStylist
Thomas De Kluyver
Thomas De KluyverMakeup
“ETA” by NewJeans
“ETA” by NewJeans

Tags

HanniHanni Gucci campaignmodel Hanniwoman holding white handbagwhite handbagGucci shoulder bagGucci Horsebit bag

Description

Model Hanni poses in a metallic-lined industrial setting for the Gucci Horsebit Summer 2024 ad campaign. She wears a black top and glittery shorts while holding a structured white shoulder bag with distinctive horsebit hardware. The large typography of the brand name overlays the composition across the corrugated metal walls. Tyrell Hampton photographed the campaign with art direction by Riccardo Zanola and styling by Francesca Burns.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)

Background

Warehouse

Context

Advertising Campaign