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BrandGucci
ProjectHorsebit Summer 2024 Ad Campaign
Hanni wearing a grey sweatshirt and monogram skirt holding a snakeskin handbag outdoors against a city skyline

Gucci Horsebit Summer 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Rina Yang
Rina YangDirector
Tyrell Hampton
Tyrell HamptonPhotographer
Hanni
HanniModel
Francesca Burns
Francesca BurnsStylist
Thomas De Kluyver
Thomas De KluyverMakeup
“ETA” by NewJeans
“ETA” by NewJeans

Tags

hannihanni gucci campaignmodel hanniwoman holding snakeskin handbagsnakeskin handbaggucci handbaggrey sweatshirtmonogram skirtgucci skirt

Description

This image from the Gucci Horsebit Summer 2024 ad campaign features model Hanni posing against an outdoor city skyline rooftop backdrop. She wears a grey sweatshirt paired with a monogram skirt and holds a snakeskin handbag with a distinctive closure. The shot is captured from a low angle under clear natural daylight, featuring bold typography across the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (50%)
Camel (50%)

Background

Rooftop

Context

Advertising Campaign