BrandGucci

Gucci Horsebit Summer 2024 Ad Campaign 2024
Associated creatives
Tags
Description
Fashion advertising campaign image for Gucci featuring model Hanni seated on a dark concrete floor. Hanni is wearing light wash denim jeans, a brown ribbed tank top, a dark brown jacket, white socks, and black leather horsebit loafers. Large white serif typography spelling Gucci is overlaid across the composition against a moody interior background with vertical mirror panels. The lighting is low-key and directional, casting soft shadows across the floor and highlighting the textures of the leather and denim.
Style
Vertical, Commercial, Moody, Clean
Industries
Luxury Fashion Houses
Color
Denim (50%)
Caramel (30%)
Jet Black (20%)
Background
Concrete Texture
Context
Advertising Campaign


