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  • ·Gucci Horsebit Summer 2024 Ad Campaign featuring Hanni
BrandGucci
ProjectHorsebit Summer 2024 Ad Campaign
Hanni posing in a black jacket and monogram skirt carrying a brown shoulder bag on a city street at night for Gucci.

Gucci Horsebit Summer 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Rina Yang
Rina YangDirector
Tyrell Hampton
Tyrell HamptonPhotographer
Hanni
HanniModel
Francesca Burns
Francesca BurnsStylist
Thomas De Kluyver
Thomas De KluyverMakeup
“ETA” by NewJeans
“ETA” by NewJeans

Tags

hannihanni gucci campaignwoman in black jacketblack jacketmonogram skirtbrown shoulder bagbrown leather baggucci shoulder bag

Description

Model Hanni is featured in the Gucci Horsebit Summer 2024 ad campaign, photographed on a narrow city street at night. She wears a black jacket over a white top, a monogram-patterned skirt with a matching belt, and carries a brown leather shoulder bag with a metallic closure. The background is an urban alleyway illuminated by glowing neon storefront signs in various languages. The portrait is captured with direct flash lighting, creating a sharp contrast against the dark environment.

Style

Vertical, Commercial, Gritty, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Caramel (30%)
Pure White (20%)

Background

Alley

Context

Advertising Campaign