Gucci Horsebit Summer 2024 Ad Campaign 2024

Description

This image from the Gucci Horsebit Summer 2024 ad campaign features model Hanni seated on the roof of a car, facing away from the camera with one arm raised toward a clear sky. She wears a shiny red jacket and blue denim jeans, accessorized with a black leather shoulder bag featuring a prominent metallic horsebit clasp. The background reveals an urban skyline under bright natural daylight with soft atmospheric haze. Large white typography spelling the brand name spans across the mid-ground. The composition utilizes a vertical framing style capturing an outdoor lifestyle moment.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign