Gucci Horsebit Summer 2024 Ad Campaign 2024

Description

This image is part of the Gucci Horsebit Summer 2024 ad campaign, photographed by Tyrell Hampton with art direction by Riccardo Zanola under the creative direction of Sabato De Sarno. The vertical composition features model Hanni posing on a city street at night, illuminated by vibrant neon signs hanging overhead. She wears a black leather jacket and a monogram patterned skirt, accessorized with a prominent brown leather shoulder bag with metallic horsebit hardware. The high-contrast flash lighting creates a dramatic urban aesthetic, complemented by styling from Francesca Burns and makeup by Thomas De Kluyver.

Style

Editorial, Vertical, Saturated, Gritty

Techniques

Flash

Industries

Bags & Accessories

Color

Background

Street

Context

Advertising Campaign