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  • ·Gucci Horsebit Summer 2024 Ad Campaign featuring Hanni
BrandGucci
ProjectHorsebit Summer 2024 Ad Campaign
Hanni wearing brown leather jacket and blue jeans seated next to a black leather handbag with a gold horsebit detail

Gucci Horsebit Summer 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Rina Yang
Rina YangDirector
Tyrell Hampton
Tyrell HamptonPhotographer
Hanni
HanniModel
Francesca Burns
Francesca BurnsStylist
Thomas De Kluyver
Thomas De KluyverMakeup
“ETA” by NewJeans
“ETA” by NewJeans

Tags

hannimodel hanniwoman wearing brown leather jacketbrown leather jacketleather jacketlight blue jeansblue jeansblack leather loafersblack loafersloafers

Description

This vertical campaign image for the Gucci Horsebit Summer 2024 project features model Hanni seated against a dark reflective background. She wears a brown leather jacket over a tan top, light blue denim jeans, white socks, and black leather loafers with gold horsebit hardware. A black leather handbag featuring the iconic gold horsebit clasp rests on the floor beside her. Large white uppercase typography spelling Gucci is overlaid across the central composition. The lighting creates subtle highlights on the leather surfaces and dark glass reflections behind the subject.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Chocolate (30%)
Denim (40%)
Jet Black (30%)

Background

Concrete Texture

Context

Advertising Campaign