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  • ·Gucci Horsebit Summer 2024 Ad Campaign featuring Hanni
BrandGucci
ProjectHorsebit Summer 2024 Ad Campaign
Hanni wearing a black leather jacket and Gucci monogram skirt holding a brown shoulder bag on a street at night

Gucci Horsebit Summer 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Rina Yang
Rina YangDirector
Tyrell Hampton
Tyrell HamptonPhotographer
Hanni
HanniModel
Francesca Burns
Francesca BurnsStylist
Thomas De Kluyver
Thomas De KluyverMakeup
“ETA” by NewJeans
“ETA” by NewJeans

Tags

hannihanni wearing leather jackethanni posing on streetwoman wearing black leather jacketblack leather jacketleather jacketbrown leather shoulder bagshoulder bagbrown bagmonogram miniskirtminiskirtwhite t shirtt shirt

Description

This portrait for the Gucci Horsebit Summer 2024 ad campaign features model Hanni posing on a neon-lit city street at night. She has long dark hair and wears a black leather jacket, a printed white t-shirt, a monogram miniskirt, and a brown leather shoulder bag with the signature hardware. The nocturnal street setting is illuminated by glowing neon signage in the background, creating a moody and urban atmosphere. The composition highlights the luxury accessories and streetwear-inspired styling.

Style

Editorial, Vertical, Moody, Neon

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Chocolate (30%)
Pure White (20%)

Background

Street

Context

Advertising Campaign