Lena Shtyk, Models,

About

This portrait from the Dzhus Anticon 2025 ad campaign features a male model standing with arms outstretched while wearing a heavily structured, avant-garde white quilted garment with large circular portholes on the front and a high ruffled collar. The composition is captured with soft, even lighting against a neutral, textured plaster background. Art direction and styling are led by Irina Dzhus, with photography by Marta Chudek. The garment showcases intricate stitching, voluminous proportions, and clean monochromatic textures characteristic of the brand's conceptual design ethos.