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BrandDzhus
Project'Anticon' 2025 Ad Campaign
Two models seated on a long light grey sofa against a neutral textured wall for the Dzhus Anticon campaign.

Dzhus 'Anticon' 2025 Ad Campaign 2025

Associated creatives

Irina Dzhus
Irina DzhusDzhus Creative Director
Irina Dzhus
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta Chudek
Marta ChudekPhotographer
Maria Salivonova
Maria SalivonovaLookbook Photographer
Tina Zaborowska
Tina ZaborowskaBackstage Photographer
Yuliya Simutkina
Yuliya SimutkinaVideographer
Marta Gac
Marta GacModels
Adriana Gołębiowska
Adriana GołębiowskaModels
Kolas Vodonovsky
Kolas VodonovskyModels
Yuri Vedenyapin
Yuri VedenyapinModels
Kate Artman
Kate ArtmanModels
Yeva Batriak
Yeva BatriakModels
Agnes Samuel
Agnes SamuelModels
Barbara Dmowska
Barbara DmowskaModels
Rita Jako
Rita JakoModels
Denis Novikov
Denis NovikovModels
Lena Shtyk
Lena ShtykModels
Ania Kos
Ania KosModels
Hennadii Biliaiev
Hennadii BiliaievSound Design
Mariia Horbenko
Mariia HorbenkoStylist Assisstant
Karolina Żukowska
Karolina ŻukowskaMakeup & Hair
Marta Kozłowska
Marta KozłowskaMakeup & Hair
Agata Kowalska
Agata KowalskaMakeup & Hair
Sveta Safronovskaya
Sveta SafronovskayaMakeup & Hair
Sviatoslav Mykhailov
Sviatoslav MykhailovTechnical Production
Gianluca Pica
Gianluca PicaTechnical Production
Filip Kurczyński
Filip KurczyńskiTechnical Production
Wojtek Nurzyński
Wojtek NurzyńskiTechnical Production
Oleh Shypkov
Oleh ShypkovTechnical Production
Maciej Kowalewski
Maciej KowalewskiTechnical Production
CHOICE Ukraine
CHOICE UkrainePartner
OTOTO Art Foundation
OTOTO Art FoundationOrganizational Support
Concept_11 – Warsaw
Concept_11 – WarsawLocation
Poland
PolandLocation

Tags

two models seated on sofamodels seated on sofatwo modelsmodelsdzhus anticon campaigndzhus campaign

Description

This editorial portrait for the Dzhus Anticon 2025 ad campaign features two models seated centrally side-by-side on a long, low-profile neutral grey sofa. The model on the left has short curly hair and is partially draped in structured white quilted fabric layers. The model on the right has long dark hair, wearing dark trousers and sculptural black accessories. The background consists of a minimalist textured wall in soft beige tones. The lighting is even and diffused, creating clean studio clarity across the composition.

Style

Editorial, Horizontal, Clean

Industries

Designer Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Set-dressed

Context

Advertising Campaign