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Brand
Dzhus
Project'Anticon' 2025 Ad Campaign
Two female models wearing white star-shaped headpieces and white apparel against a neutral background for Dzhus Anticon campaign

Dzhus 'Anticon' 2025 Ad Campaign 2025

Associated creatives

Irina Dzhus
Irina DzhusDzhus Creative Director
Irina Dzhus
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta Chudek
Marta ChudekPhotographer
Maria Salivonova
Maria SalivonovaLookbook Photographer
Tina Zaborowska
Tina ZaborowskaBackstage Photographer
Yuliya Simutkina
Yuliya SimutkinaVideographer
Marta Gac
Marta GacModels
Adriana Gołębiowska
Adriana GołębiowskaModels
Kolas Vodonovsky
Kolas VodonovskyModels
Yuri Vedenyapin
Yuri VedenyapinModels
Kate Artman
Kate ArtmanModels
Yeva Batriak
Yeva BatriakModels
Agnes Samuel
Agnes SamuelModels
Barbara Dmowska
Barbara DmowskaModels
Rita Jako
Rita JakoModels
Denis Novikov
Denis NovikovModels
Lena Shtyk
Lena ShtykModels
Ania Kos
Ania KosModels
Hennadii Biliaiev
Hennadii BiliaievSound Design
Mariia Horbenko
Mariia HorbenkoStylist Assisstant
Karolina Żukowska
Karolina ŻukowskaMakeup & Hair
Marta Kozłowska
Marta KozłowskaMakeup & Hair
Agata Kowalska
Agata KowalskaMakeup & Hair
Sveta Safronovskaya
Sveta SafronovskayaMakeup & Hair
Sviatoslav Mykhailov
Sviatoslav MykhailovTechnical Production
Gianluca Pica
Gianluca PicaTechnical Production
Filip Kurczyński
Filip KurczyńskiTechnical Production
Wojtek Nurzyński
Wojtek NurzyńskiTechnical Production
Oleh Shypkov
Oleh ShypkovTechnical Production
Maciej Kowalewski
Maciej KowalewskiTechnical Production
CHOICE Ukraine
CHOICE UkrainePartner
OTOTO Art Foundation
OTOTO Art FoundationOrganizational Support
Concept_11 – Warsaw
Concept_11 – WarsawLocation
Poland
PolandLocation

Tags

two female models wearing star headpiecesfemale modelsstar headpiecewhite star headpiecedzhus fashionavant-garde fashion

Description

This portrait from the Dzhus Anticon 2025 ad campaign captures two female models wearing distinctive white star-shaped headpieces. The subjects stand against a minimal neutral background with soft, diffused lighting highlighting their expressions and attire. Irina Dzhus directed and styled the shoot, showcasing avant-garde fashion aesthetics with sculptural accessories. The composition frames the models from the chest up, focusing on texture, form, and striking conceptual design.