BrandDzhus
Project'Anticon' 2025 Ad Campaign
Dzhus 'Anticon' 2025 Ad Campaign 2025
Associated creatives
Irina DzhusDzhus Creative Director
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta ChudekPhotographer
Maria SalivonovaLookbook Photographer
Tina ZaborowskaBackstage Photographer
Yuliya SimutkinaVideographer
Marta GacModels
Adriana GołębiowskaModels
Kolas VodonovskyModels
Yuri VedenyapinModels
Kate ArtmanModels
Yeva BatriakModels
Agnes SamuelModels
Barbara DmowskaModels
Rita JakoModels
Denis NovikovModels
Lena ShtykModels
Ania KosModels
Hennadii BiliaievSound Design
Mariia HorbenkoStylist Assisstant
Karolina ŻukowskaMakeup & Hair
Marta KozłowskaMakeup & Hair
Agata KowalskaMakeup & Hair
Sveta SafronovskayaMakeup & Hair
Sviatoslav MykhailovTechnical Production
Gianluca PicaTechnical Production
Filip KurczyńskiTechnical Production
Wojtek NurzyńskiTechnical Production
Oleh ShypkovTechnical Production
Maciej KowalewskiTechnical Production
CHOICE UkrainePartner
OTOTO Art FoundationOrganizational Support
Concept_11 – WarsawLocation
PolandLocation
Tags
Description
A striking fashion portrait for the Dzhus 'Anticon' 2025 ad campaign, photographed by Marta Chudek with creative direction and styling by Irina Dzhus. A model stands centrally against a minimalist, pale neutral architectural background. She wears a structured, floor-length white gown featuring exaggerated, flared shoulder details and long sleeves, paired with a matching cylindrical handbag held in her left hand. The composition emphasizes sculptural tailoring and clean architectural lines, captured with soft, even lighting that highlights the subtle textures of the garment.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Cream (90%)
Background
Concrete Texture
Context
Lookbook