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BrandDzhus
Project'Anticon' 2025 Ad Campaign
Woman with long dark curly hair wearing a white corset-style top with intricate front lacing against a plain background.

Dzhus 'Anticon' 2025 Ad Campaign 2025

Associated creatives

Irina Dzhus
Irina DzhusDzhus Creative Director
Irina Dzhus
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta Chudek
Marta ChudekPhotographer
Maria Salivonova
Maria SalivonovaLookbook Photographer
Tina Zaborowska
Tina ZaborowskaBackstage Photographer
Yuliya Simutkina
Yuliya SimutkinaVideographer
Marta Gac
Marta GacModels
Adriana Gołębiowska
Adriana GołębiowskaModels
Kolas Vodonovsky
Kolas VodonovskyModels
Yuri Vedenyapin
Yuri VedenyapinModels
Kate Artman
Kate ArtmanModels
Yeva Batriak
Yeva BatriakModels
Agnes Samuel
Agnes SamuelModels
Barbara Dmowska
Barbara DmowskaModels
Rita Jako
Rita JakoModels
Denis Novikov
Denis NovikovModels
Lena Shtyk
Lena ShtykModels
Ania Kos
Ania KosModels
Hennadii Biliaiev
Hennadii BiliaievSound Design
Mariia Horbenko
Mariia HorbenkoStylist Assisstant
Karolina Żukowska
Karolina ŻukowskaMakeup & Hair
Marta Kozłowska
Marta KozłowskaMakeup & Hair
Agata Kowalska
Agata KowalskaMakeup & Hair
Sveta Safronovskaya
Sveta SafronovskayaMakeup & Hair
Sviatoslav Mykhailov
Sviatoslav MykhailovTechnical Production
Gianluca Pica
Gianluca PicaTechnical Production
Filip Kurczyński
Filip KurczyńskiTechnical Production
Wojtek Nurzyński
Wojtek NurzyńskiTechnical Production
Oleh Shypkov
Oleh ShypkovTechnical Production
Maciej Kowalewski
Maciej KowalewskiTechnical Production
CHOICE Ukraine
CHOICE UkrainePartner
OTOTO Art Foundation
OTOTO Art FoundationOrganizational Support
Concept_11 – Warsaw
Concept_11 – WarsawLocation
Poland
PolandLocation

Tags

woman in white corset topwhite corset topcorset topwoman with long curly hairlong curly haircurly hairwoman posingwhite laced garment

Description

This vertical portrait features a female model with long, voluminous dark curly hair set against a plain, neutral textured backdrop. She is wearing an avant-garde white strapless garment featuring sparkling beadwork along the bustline and an elaborate system of front lacing that runs down the center. Her pose is candid and direct, with her hands gently touching the structured detailing of the bodice. The lighting is soft and even, highlighting the textural interplay of sequins, matte fabric, and delicate string ties. Created for the Dzhus Anticon 2025 ad campaign, with photography by Marta Chudek and creative direction by Irina Dzhus.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Pure White (80%)
Silver (20%)

Background

Textured Backdrop

Context

Advertising Campaign