'Anticon' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
A woman lies flat on a bed of sand with her arms and legs spread out, creating a snow-angel-like impression within the textured earthen floor. She wears a striking black strapless garment featuring sculpted, circular protrusions resembling hat shapes integrated into the bodice, paired with matching black trousers. Her long brown hair fans out across the sand around her head, and a subtle piece of facial jewelry adorns her nose. The overhead framing captures the geometric symmetry of her pose against the neutral sandy ground. This piece is part of the 2025 Anticon ad campaign for Dzhus, featuring creative direction by Irina Dzhus and photography by Marta Chudek.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Background
Textured Backdrop, Rooftop
Context
Advertising Campaign