Dzhus 'Anticon' 2025 Ad Campaign 2025

Description

This vertical editorial image from the Dzhus Anticon 2025 ad campaign features three models seated together behind a round table draped in white fabric. The models wear striking, architectural white apparel and elaborate sculptural headpieces, including layered concentric rings, structured ruffs, and stacked cylindrical forms. Sculptural objects and coiled decorative items rest on the table in the foreground. The composition is set against a mottled, neutral textured wall under soft, even lighting that emphasizes the tactile qualities of the fabrics and materials. The creative direction and styling are led by Irina Dzhus, with photography by Marta Chudek.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Stone Texture

Context

Advertising Campaign