Brand
Project'Anticon' 2025 Ad Campaign
Dzhus 'Anticon' 2025 Ad Campaign 2025
Associated creatives
Irina DzhusDzhus Creative Director
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta ChudekPhotographer
Maria SalivonovaLookbook Photographer
Tina ZaborowskaBackstage Photographer
Yuliya SimutkinaVideographer
Marta GacModels
Adriana GołębiowskaModels
Kolas VodonovskyModels
Yuri VedenyapinModels
Kate ArtmanModels
Yeva BatriakModels
Agnes SamuelModels
Barbara DmowskaModels
Rita JakoModels
Denis NovikovModels
Lena ShtykModels
Ania KosModels
Hennadii BiliaievSound Design
Mariia HorbenkoStylist Assisstant
Karolina ŻukowskaMakeup & Hair
Marta KozłowskaMakeup & Hair
Agata KowalskaMakeup & Hair
Sveta SafronovskayaMakeup & Hair
Sviatoslav MykhailovTechnical Production
Gianluca PicaTechnical Production
Filip KurczyńskiTechnical Production
Wojtek NurzyńskiTechnical Production
Oleh ShypkovTechnical Production
Maciej KowalewskiTechnical Production
CHOICE UkrainePartner
OTOTO Art FoundationOrganizational Support
Concept_11 – WarsawLocation
PolandLocation
Tags
Description
This portrait from the Dzhus Anticon 2025 ad campaign features a model wearing an avant-garde, textured white hooded garment. The structured outfit incorporates unique circular elements and rope handles held by the subject. Direction, poetry, styling, and photo editing were led by Irina Dzhus, with photography by Marta Chudek. The composition is captured vertically in a neutral interior setting with soft natural light.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Cream (90%)
Background
Office
Context
Advertising Campaign