BrandDzhus
Project'Anticon' 2025 Ad Campaign
Dzhus 'Anticon' 2025 Ad Campaign 2025
Associated creatives
Irina DzhusDzhus Creative Director
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta ChudekPhotographer
Maria SalivonovaLookbook Photographer
Tina ZaborowskaBackstage Photographer
Yuliya SimutkinaVideographer
Marta GacModels
Adriana GołębiowskaModels
Kolas VodonovskyModels
Yuri VedenyapinModels
Kate ArtmanModels
Yeva BatriakModels
Agnes SamuelModels
Barbara DmowskaModels
Rita JakoModels
Denis NovikovModels
Lena ShtykModels
Ania KosModels
Hennadii BiliaievSound Design
Mariia HorbenkoStylist Assisstant
Karolina ŻukowskaMakeup & Hair
Marta KozłowskaMakeup & Hair
Agata KowalskaMakeup & Hair
Sveta SafronovskayaMakeup & Hair
Sviatoslav MykhailovTechnical Production
Gianluca PicaTechnical Production
Filip KurczyńskiTechnical Production
Wojtek NurzyńskiTechnical Production
Oleh ShypkovTechnical Production
Maciej KowalewskiTechnical Production
CHOICE UkrainePartner
OTOTO Art FoundationOrganizational Support
Concept_11 – WarsawLocation
PolandLocation
Tags
Description
This editorial portrait from the 'Anticon' 2025 ad campaign by Dzhus, directed and styled by Irina Dzhus and photographed by Marta Chudek, captures a striking avant-garde aesthetic. A model with dark skin and eyes closed wears a white sleeveless ribbed top, holding a large, patterned white sculptural garment framing her head and hair. The composition is set against a neutral, textured wall with soft, natural lighting highlighting the clean lines of the design. The minimalist yet avant-garde styling emphasizes architectural form and texture.
Style
Editorial, Horizontal, Desaturated, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (80%)
Background
Concrete Texture
Context
Advertising Campaign