Dzhus 'Anticon' 2025 Ad Campaign 2025

About

This portrait from the Dzhus 'Anticon' 2025 ad campaign features a man wearing a structured, heavily textured white coat with an oversized, sculptural padded collar and matching white undergarments. His hands gently grip the ends of the large collar, and subtle handwritten text is visible across his forehead. The soft, neutral background complements the stark white tones of the apparel, emphasizing the conceptual fashion design. The image was directed and styled by Irina Dzhus, with photography by Marta Chudek.