Project'Anticon' 2025 Ad Campaign
'Anticon' 2025 Ad Campaign 2025
Associated creatives
Irina DzhusDzhus Creative Director
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta ChudekPhotographer
Maria SalivonovaLookbook Photographer
Tina ZaborowskaBackstage Photographer
Yuliya SimutkinaVideographer
Marta GacModels
Adriana GołębiowskaModels
Kolas VodonovskyModels
Yuri VedenyapinModels
Kate ArtmanModels
Yeva BatriakModels
Agnes SamuelModels
Barbara DmowskaModels
Rita JakoModels
Denis NovikovModels
Lena ShtykModels
Ania KosModels
Hennadii BiliaievSound Design
Mariia HorbenkoStylist Assisstant
Karolina ŻukowskaMakeup & Hair
Marta KozłowskaMakeup & Hair
Agata KowalskaMakeup & Hair
Sveta SafronovskayaMakeup & Hair
Sviatoslav MykhailovTechnical Production
Gianluca PicaTechnical Production
Filip KurczyńskiTechnical Production
Wojtek NurzyńskiTechnical Production
Oleh ShypkovTechnical Production
Maciej KowalewskiTechnical Production
CHOICE UkrainePartner
OTOTO Art FoundationOrganizational Support
Concept_11 – WarsawLocation
PolandLocation
Tags
Description
This conceptual fashion editorial image features two models showcasing avant-garde sculptural garments and accessories for the Dzhus 2025 campaign titled Anticon, photographed by Marta Chudek. The central subjects wear multi-colored textured garments complemented by elaborate white wearable sculptures, including dangling circular bag attachments and gloved hand structures. Soft, even studio lighting highlights the intricate fabrics and three-dimensional detailing against a neutral backdrop. Direction, poetry, styling, and photo editing were led by Irina Dzhus.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White (50%)
Cream (30%)
Background
White Seamless
Context
Advertising Campaign