Dzhus 'Anticon' 2025 Ad Campaign 2025

About

This conceptual fashion editorial image features two models showcasing avant-garde sculptural garments and accessories for the Dzhus 2025 campaign titled Anticon, photographed by Marta Chudek. The central subjects wear multi-colored textured garments complemented by elaborate white wearable sculptures, including dangling circular bag attachments and gloved hand structures. Soft, even studio lighting highlights the intricate fabrics and three-dimensional detailing against a neutral backdrop. Direction, poetry, styling, and photo editing were led by Irina Dzhus.