
Dzhus 'Anticon' 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait photograph features a person wearing a striking, avant-garde white structured top from Dzhus's Anticon 2025 ad campaign, photographed by Marta Chudek. The sculptural garment features ribbed horizontal piping with a halter neckline and is accented by a soft, textured white plush creature decorated with vibrant primary-colored circular patches and cascading letter charms spelling out color-coded words. The lighting is soft and even against a neutral, minimal backdrop, highlighting the tactile materials and meticulous craftsmanship of the wearable sculpture. The image exemplifies experimental fashion direction, captured with clean studio framing.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Background
White Seamless
Context
Advertising Campaign