Dzhus 'Anticon' 2025 Ad Campaign 2025

About

This portrait from the Dzhus Anticon 2025 ad campaign features a male model standing in profile against a neutral, textured wall and floor backdrop. He wears an avant-garde long white coat with distinct seaming, paired with a sculptural white handbag held in his hand. The lighting is soft and directional, creating gentle shadows that emphasize the tactile qualities of the garments. The image was captured by photographer Marta Chudek with creative direction and styling by Irina Dzhus.