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Brand
Dzhus
Project'Anticon' 2025 Ad Campaign
Man wearing a long white textured coat holding a sculptural white handbag against a neutral background

Dzhus 'Anticon' 2025 Ad Campaign 2025

Associated creatives

Irina Dzhus
Irina DzhusDzhus Creative Director
Irina Dzhus
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta Chudek
Marta ChudekPhotographer
Maria Salivonova
Maria SalivonovaLookbook Photographer
Tina Zaborowska
Tina ZaborowskaBackstage Photographer
Yuliya Simutkina
Yuliya SimutkinaVideographer
Marta Gac
Marta GacModels
Adriana Gołębiowska
Adriana GołębiowskaModels
Kolas Vodonovsky
Kolas VodonovskyModels
Yuri Vedenyapin
Yuri VedenyapinModels
Kate Artman
Kate ArtmanModels
Yeva Batriak
Yeva BatriakModels
Agnes Samuel
Agnes SamuelModels
Barbara Dmowska
Barbara DmowskaModels
Rita Jako
Rita JakoModels
Denis Novikov
Denis NovikovModels
Lena Shtyk
Lena ShtykModels
Ania Kos
Ania KosModels
Hennadii Biliaiev
Hennadii BiliaievSound Design
Mariia Horbenko
Mariia HorbenkoStylist Assisstant
Karolina Żukowska
Karolina ŻukowskaMakeup & Hair
Marta Kozłowska
Marta KozłowskaMakeup & Hair
Agata Kowalska
Agata KowalskaMakeup & Hair
Sveta Safronovskaya
Sveta SafronovskayaMakeup & Hair
Sviatoslav Mykhailov
Sviatoslav MykhailovTechnical Production
Gianluca Pica
Gianluca PicaTechnical Production
Filip Kurczyński
Filip KurczyńskiTechnical Production
Wojtek Nurzyński
Wojtek NurzyńskiTechnical Production
Oleh Shypkov
Oleh ShypkovTechnical Production
Maciej Kowalewski
Maciej KowalewskiTechnical Production
CHOICE Ukraine
CHOICE UkrainePartner
OTOTO Art Foundation
OTOTO Art FoundationOrganizational Support
Concept_11 – Warsaw
Concept_11 – WarsawLocation
Poland
PolandLocation

Tags

man in white coatwhite coatmansculptural white handbagwhite handbaghandbag

Description

This portrait from the Dzhus Anticon 2025 ad campaign features a male model standing in profile against a neutral, textured wall and floor backdrop. He wears an avant-garde long white coat with distinct seaming, paired with a sculptural white handbag held in his hand. The lighting is soft and directional, creating gentle shadows that emphasize the tactile qualities of the garments. The image was captured by photographer Marta Chudek with creative direction and styling by Irina Dzhus.