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Model wearing sculptural white headdress holding knotted white cords in Dzhus Anticon campaign

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This portrait from the Dzhus 2025 'Anticon' ad campaign features a model wearing a structured white headdress and matching top while interacting with bundled white cords. Photographed by Marta Chudek with creative direction and styling by Irina Dzhus, the composition highlights sculptural garments against a neutral textured background. Soft, diffused lighting accentuates the monochrome palette and tactile fabric details. The image exemplifies contemporary conceptual fashion photography with a strong minimalist aesthetic.