Description

This portrait from the 'Anticon' 2025 ad campaign by Dzhus captures a model with voluminous curly hair crouching atop a central stool within a minimalist cream-toned interior. Surrounding the subject are distinct upholstered modular chairs and a cascading arrangement of fabric-covered circular accessories and gloves draped from the central perch. The lighting is soft and even, highlighting the textural interplay between the tactile garments and the sculptural furniture. Direction, poetry, styling, and photo editing were led by Irina Dzhus, with photography by Marta Chudek.