BrandDzhus
Project'Anticon' 2025 Ad Campaign
Dzhus 'Anticon' 2025 Ad Campaign 2025
Associated creatives
Irina DzhusDzhus Creative Director
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta ChudekPhotographer
Maria SalivonovaLookbook Photographer
Tina ZaborowskaBackstage Photographer
Yuliya SimutkinaVideographer
Marta GacModels
Adriana GołębiowskaModels
Kolas VodonovskyModels
Yuri VedenyapinModels
Kate ArtmanModels
Yeva BatriakModels
Agnes SamuelModels
Barbara DmowskaModels
Rita JakoModels
Denis NovikovModels
Lena ShtykModels
Ania KosModels
Hennadii BiliaievSound Design
Mariia HorbenkoStylist Assisstant
Karolina ŻukowskaMakeup & Hair
Marta KozłowskaMakeup & Hair
Agata KowalskaMakeup & Hair
Sveta SafronovskayaMakeup & Hair
Sviatoslav MykhailovTechnical Production
Gianluca PicaTechnical Production
Filip KurczyńskiTechnical Production
Wojtek NurzyńskiTechnical Production
Oleh ShypkovTechnical Production
Maciej KowalewskiTechnical Production
CHOICE UkrainePartner
OTOTO Art FoundationOrganizational Support
Concept_11 – WarsawLocation
PolandLocation
Tags
Description
This portrait from the 'Anticon' 2025 ad campaign by Dzhus captures a model with voluminous curly hair crouching atop a central stool within a minimalist cream-toned interior. Surrounding the subject are distinct upholstered modular chairs and a cascading arrangement of fabric-covered circular accessories and gloves draped from the central perch. The lighting is soft and even, highlighting the textural interplay between the tactile garments and the sculptural furniture. Direction, poetry, styling, and photo editing were led by Irina Dzhus, with photography by Marta Chudek.
Style
Editorial, Vertical, Earthy, Clean
Industries
Designer Fashion
Color
Cream (100%)
Background
Set-dressed
Context
Advertising Campaign