Project'Anticon' 2025 Ad Campaign
'Anticon' 2025 Ad Campaign 2025
Associated creatives
Irina DzhusDzhus Creative Director
Irina DzhusDirection, Poetry, Styling, & Photo Editing
Marta ChudekPhotographer
Maria SalivonovaLookbook Photographer
Tina ZaborowskaBackstage Photographer
Yuliya SimutkinaVideographer
Marta GacModels
Adriana GołębiowskaModels
Kolas VodonovskyModels
Yuri VedenyapinModels
Kate ArtmanModels
Yeva BatriakModels
Agnes SamuelModels
Barbara DmowskaModels
Rita JakoModels
Denis NovikovModels
Lena ShtykModels
Ania KosModels
Hennadii BiliaievSound Design
Mariia HorbenkoStylist Assisstant
Karolina ŻukowskaMakeup & Hair
Marta KozłowskaMakeup & Hair
Agata KowalskaMakeup & Hair
Sveta SafronovskayaMakeup & Hair
Sviatoslav MykhailovTechnical Production
Gianluca PicaTechnical Production
Filip KurczyńskiTechnical Production
Wojtek NurzyńskiTechnical Production
Oleh ShypkovTechnical Production
Maciej KowalewskiTechnical Production
CHOICE UkrainePartner
OTOTO Art FoundationOrganizational Support
Concept_11 – WarsawLocation
PolandLocation
Tags
Description
This avant-garde fashion editorial image from the 'Anticon' 2025 ad campaign by Dzhus presents two models styled in conceptual, architectural garments against a neutral textured background. On the left, a model wears an oversized white structured hat and a quilted white wrap dress with stitched details. On the right, a model with long dark hair wears black trousers featuring sculptural flared hip details containing open books. The minimalist lighting and stark composition highlight the intricate textile construction and experimental design ethos of the collection.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White (50%)
Jet Black (50%)
Background
Concrete Texture
Context
Advertising Campaign