Logo
  • Home
  • ·Media
  • ·ASOS Summer 26 Blue Anorak on Street Pillar Box
BrandASOS
ProjectAsos Summer 26 Always-On
Model Alice McGrath smiling while sitting on a red pillar post box in a bright blue anorak jacket and striped shorts on a city street.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

woman sitting on red post boxwoman sitting on post boxwoman on post boxroyal blue windbreakerblue windbreakerblue anorak jacketblue anorakwindbreaker jacketstriped shortsblue striped shortsred post boxred pillar boxpillar boxsmiling blonde womanblonde womanwhite womanalice mcgrath

Description

An outdoor commercial campaign image for the ASOS Summer 26 Always-On project, creative directed by Paolo Princi. Model Alice McGrath sits atop a vibrant red British pillar post box against an urban street and residential building background. She wears an oversized royal blue hooded windbreaker with white drawstrings paired with blue and white vertically striped shorts. Shot from a low angle in bright daylight, the composition captures an upbeat, playful summer street style aesthetic.

Style

Vertical, Commercial, playful, Saturated

Techniques

Natural light

Industries

High Street Fashion

Color

Royal Blue (60%)
Scarlet (30%)

Background

Street

Context

Advertising Campaign