ASOS Asos Summer 26 Always-On 2026

Description

Captured on a city street for the ASOS Summer 26 Always-On campaign, model Luca Goodfellow poses in a relaxed tailoring look. He wears a boxy, double-breasted beige suit jacket with matching pleated trousers over an olive undershirt, accessorized with a delicate gold chain necklace. With his arm raised in a cab-hailing motion, he looks down the road under diffused natural daylight. The out-of-focus background features traditional brick buildings and urban roadway infrastructure. Creative direction by Paolo Princi.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign