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  • ·ASOS Summer 26 Campaign Alice McGrath Luca Goodfellow
BrandASOS
ProjectAsos Summer 26 Always-On
Close portrait of a woman in a blue cherry-print top and red earrings standing beside a man in a beige jacket outdoors.

ASOS Asos Summer 26 Always-On 2026

Associated creatives

Paolo Princi
Paolo PrinciCreative Director
Alice McGrath
Alice McGrathModel
Luca Goodfellow
Luca GoodfellowModel
Valentina Caicedo
Valentina CaicedoModel

Tags

two models posingtwo modelsalice mcgrathluca goodfellowwoman in cherry print topcherry print topstriped sleeveless topred drop earringsred statement earringsman in embroidered jacketembroidered jacketbeige overshirttan button down shirt

Description

Models Alice McGrath and Luca Goodfellow pose side-by-side in an outdoor setting for the ASOS Summer 26 Always-On campaign under the creative direction of Paolo Princi. McGrath wears a blue and white vertically striped top with red cherry graphics, accessorized with sculptural red drop earrings. Goodfellow wears a light tan button-up shirt beneath an open beige overshirt featuring white outline embroidery. The composition is framed as a close horizontal dual portrait in soft natural daylight against a backdrop of trees and clear blue sky.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Beige (40%)
Sky Blue (30%)

Background

Park

Context

Advertising Campaign